Sound familiar?
- "This deal has to close."
- "I have to land a job by March."
- "This has to be the right call."
Every stuck decision has a sentence like this inside it. It sounds reasonable in your head and slightly absurd on paper.
Most people don't freeze because the decision is hard. They freeze because they're quietly demanding one outcome, and every other outcome feels like failure.
I've started companies, sold one, and watched plenty of things go sideways. What kept me steady through all of it was one practice: embrace any outcome. I turned it into a simple tool called the Branch Map.
From my own life
In 2013 a buyer approached the company I was running. Three of them across the table, and me alone, still running the team and the accounting. One evening I came home and broke down from exhaustion. My demand was simple: this deal has to happen.
That night I finally told myself it was okay if I didn't sell. The next morning I told them I wasn't selling. They gave in on most of my demands.
You get
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The Branch Map worksheet. One page, one real decision, 15 minutes.
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Step 1 of the Outcome-Proof Framework. How to spot the hidden demand that's keeping you stuck.
It's for you if you're starting something, leaving something, or facing a call where you can't control the result.
- 1Tell me where to send it.
- 2The worksheet lands in your inbox.
- 3Spend 15 minutes on one real decision.
